Visual Identity:
St. Elizabeth Ann Seton

St. Elizabeth Ann Seton is a large Catholic parish in southeastern Wisconsin, serving over 1300 families, with over 4000 members. The parish sought to create a new brand identity reflecting its timeless beliefs and longstanding traditions, while at the same time modernizing to appeal to younger members and seekers. Three variations on the logo were developed for a variety of applications: One main logo with the full parish name and mission statement, another to fit horizontal spaces, and a third simplified version for social media and to reflect how current members refer to the church—in short, “Seton.”

Tools: Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint