Brand Identity:
Friendship House

Friendship House is an amazing transitional housing organization that helps struggling families get back on their feet. Since 1867, Friendship House has provided not only safe housing and food, but also mentoring, job skills education, parenting help, and other forms of assistance.

To create a new brand identity, a committee was tasked by the Board of Directors to work with me on a strategy. After a group session on brand development, we focused on conveying a few key characteristics such as security and stability.

Tools: Adobe Illustrator, Adobe Photoshop