Marketing Collateral:
Baldwin Vision Systems

With complex technology products, the “design” of marketing collateral requires more than professional imagery and attractive layout. Customers and prospects need to understand what the product is and how they can benefit. The brochure content shown here is written and organized to facilitate language translations, and to be repurposed as online content, presentation content, and arguments for press releases & feature articles.

The content flow begins with the technology’s main benefit as headline, then a short “what it is/what it does” description, then the most important F-A-B (features, advantages, benefits) information.

Click on an image to view the full PDF brochure, or visit baldwinvisionsystems.com/#technologies for more marketing collateral in multiple languages. Many are available in Chinese (Simplified and Traditional), French, German, Italian, Japanese, and Spanish.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Word